$Apple (AAPL.US)$Apple conference once to see! iPhone 15 lau...

FX168 Financial News (Hong Kong) News Beijing time on Wednesday (September 13) morning，Apple launched the fall 2023 conference，Four flagship models iPhone 15 officially unveiled，Advanced Pro series equipped by TSMC 3 nanometer support A17 chip processor。 Apple confirmed a close relationship with China, it is still listed as the first country to sell, and Apple supplier Foxconn has increased recruitment efforts in China. US stocks closed on Tuesday, Apple shares did not rise and fell, and the decline of 1.71% was reported at $176.30.

The US iPhone 15 starts at $799, the same as the iPhone 14 launched in 2022, with iPhone 15 Plus starting at $899. The premium version of the iPhone 15 Pro starts at $999 and iPhone 15 Pro Max starts at $1199.

China will accept pre-orders on September 15 and go on sale on September 22. In China, iPhone 15 Pro starting price unchanged, 128G capacity of 7999 yuan, iPhone 15 Pro Max starting price increased to 9999 yuan, 128G capacity option has been cancelled.

In terms of screen size and functionality, 6.1 inches are iPhone 15 and iPhone 15 Pro, while 6.7-inch is iPhone 15 Plus and iPhone 15 Pro Max. The iPhone 15 series is fully equipped with USB-C connectivity, and the Starter 15 and 15 Plus feature dynamic island features that were only available in the previous generation Premium, while the main camera was upgraded from the previous generation to 48 megapixels.

It is obvious that the iPhone 15 Pro series has an even larger upgrade, allowing users to set action buttons for frequently used functions instead of the mute switch. Thanks to titanium, the Pro series has a narrower and lighter bezels, and the iPhone 15 Pro Max also has a telephoto lens with an optical zoom range of up to 5x.

Another Apple Watch Series 9 equipped with a new S9 chip, Apple's first carbon-neutral products. Find the missing iPhone precisely with the help of the second generation ultra wideband chip. And the Series 9 supports a new gesture that interpoints with one hand index finger and thumb to answer calls, turn on notifications, play and pause music, and more.

Apple also introduced AirPods Pro with USB-C connectivity in its charging case and EarPods with wired earbuds that switch to USB-C. Apple announced，Users will be available on September 18 to update the operating system to iOS 17、WatchOS、iPadOS，But macOS Sonoma is open September 26 update。

The fall launch kicks off to Apple's fourth quarter, with the company typically reaching its highest sales in the fourth quarter thanks to the launch of the new iPhone and boosting the holiday season. But this year's release was just as China restricts the use of foreign mobile phones by government workers, causing iPhone 15 to be in the shadow of sales in China.

Despite the uncertainty, China remains one of the first 40 countries and territories for the iPhone 15 series to be available in-store on September 22, and customers in India and Japan will also be among the first to order a new iPhone.

After the conference, Apple's share price closed on Tuesday fell 1.71% to $176.30.