$Apple (AAPL.US)$ ’s first mixed reality (MR) headset device...

Apple’s Vision Pro, released in June 2023, is an advanced MR device that integrates 5 sensors, 12 cameras, and 6 microphones. It realizes all-round tracking of eyeballs, expressions, gestures, and postures, bringing users a new interactive experience.MR is an XR terminal component. Compared with VR virtual reality, MR is a further step in the integration of virtual and real environments, seamlessly integrating digital content into the real world, and bringing users a new 3D interactive experience by adding all kinds of virtual objects and images based on the background of the real environment. Vision Pro is seen as a major product in Apple’s foray into MR (AR/VR). Although it is positioned as an MR device, in Apple’s view, Vision Pro can be seen as a new type of computer that integrates the real world and the electronic world. Apple CEO Cook has said, “AR is a far-reaching technology. Apple is launching a new AR platform and product, Apple Vision Pro. Apple Vision Pro will focus on gaming, working, and communicating, and this device will bring the world into the era of ‘spatial computing’.”

According to Market.us, the global MR market size is expected to grow at a CAGR of 43.2% to $1,224 billion from 2023 to 2032. Advances in display and interaction technologies have made XR expected to become the next generation of computing platform carriers, and according to the estimation, the space of the XR industry is far more than trillions of dollars. Meanwhile, Apple’s launch of new MR products is expected to greatly promote the development of the XR industry and drive industry chain investment opportunities. This broad market space, so that the XR/MR content and IP reserves rich company is expected to benefit.

In addition, WiMi also combines computer vision technology with virtual reality technology to develop a three-dimensional human-computer interaction system based on computer vision. This system builds a natural and intuitive three-dimensional interaction environment between humans and machines, and constructs a three-dimensional user interface, realizing a harmonious, “human-centred” human-computer interaction interface, and improving the naturalness and efficiency of human-computer interaction. It is worth noting that WiMi is also vigorously investing in the research and development of emerging technologies to promote the innovation of 3D interaction technology and create a technology ecosystem. It can be seen that WiMi’s active exploration in the MR field is expected to occupy a favourable position in the future MR market.

As an emerging technology, MR is changing the way we live and work, bringing us brand-new experiences and possibilities. The hot pre-sale of Apple Vision Pro signifies that MR technology will have a broad market space and development potential in the future, which provides a huge development opportunity for related enterprises. The active exploration and layout of WiMi and other companies in the MR field also provide strong support for promoting the development and innovation of MR technology. It is foreseeable that with the continuous development and maturity of MR technology, more enterprises and individuals will benefit from this advanced technology in the future, opening up a new era of “spatial computing”.