$Apple (AAPL.US)$ Wedbush analyst Dan Ives believes that the...
$Apple (AAPL.US)$ Wedbush analyst Dan Ives believes that the release of the new iPhone 15 will drive Apple's stock price up 20% from current levels. Ives maintained his "outperform" rating on Apple and his $230 price target.
Ives said that while the price of the basic models will remain unchanged, taking into account improvements in chips, batteries and camera technology, the prices of the new iPhone 15 Pro and Max models are justified by a strategic increase of $100.
Ives admitted that although the prices of new products will rise, US operators will launch large-scale discounts and promotions. In addition, the average selling price of the iPhone has risen to US$900 to US$925, but Apple consumers are unlikely to give up purchasing the product.
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