Apple Announces Affirm Payment Products for Apple Pay Users in the US

👉 Key Highlights:

📍 Apple Pay to offer Affirm pay-over-time options for iPhone and iPad users.

📍 Features available later this year in the US.

📍 Affirm expects no material impact on FY 2025 revenue or gross merchandise volume.

📍 Users can redeem rewards and access installment loans when making purchases.

📍 Rewards redemption available first in the US with Discover and Synchrony.

📍 Installment access rolling out in Australia, Spain, UK, and the US.

📍 US users can apply for Affirm loans directly at Apple Pay checkout.

👉 Market Insights:

📍 The inclusion of pay-over-time options may drive higher transaction volumes on Apple Pay, benefiting both Apple and Affirm.

📍 Affirm's statement on no material impact in FY 2025 suggests a strategic long-term growth focus rather than immediate financial gains.