Apple develops the AR market pattern; WiMi innovates AR + AI accelerating the transformation and upgrading
As we all know, in this year’s WWDC24 keynote, $Apple(AAPL.US$ unveiled the new visionOS 2 system, an operating system dedicated to Apple’s Vision Pro headset.
On June 14, Apple Vision Pro opened pre-orders. Apple believes that the Vision Pro is the future of computing. As a fully independent device equipped with a powerful Apple M2 chip, it could undoubtedly become a successor to mobile phones and laptops.
Since the launch boom in February, Apple’s Vision Pro has only been launched in the United States, which has suppressed the demand of consumers in other markets around the world, which is also one of the main reasons for the low number of Vision Pro sales in the early stage. Now sold overseas, Vision Pro sales should rise.
It is reported that visionOS 2 has significantly improved the Mac virtual display, providing a higher display resolution and size. The improvement includes the acclaimed ultra-widescreen, providing a more comfortable and efficient office and entertainment experience in the headset.
Industry insiders say the advanced headset is an early adopter product used to test new ideas of mixed reality, and it should also be an experimental AI device. But perhaps it’s the complexity and limited footprint of Vision Pro that makes it the next wave of devices to implement AI services.
AR rapid growth
Since 2024, the AR market has continued to maintain a rapid growth trend. New product launches have mushroomed, and leading companies have launched new AR glasses, trying to seize more market share with differentiated competition.
According to the new data of IDC, in the first quarter of 2024 reached 240,000 units, an increase of 133.9% over the previous year, and the growth rate of China’s AR market is expected to be as high as 101.0%. At the same time, IDC predicts that VR categories will gradually turn into the MR market in the next few years. Behind these data, let the seemingly quiet AR industry, in fact, the internal undercurrent surging, it seems to be accumulating strength ready to usher in a greater outbreak.
In addition, from the perspective of enterprises, players in AR field can be generally classified into three camps: first, international technology giants represented by Apple, Meta, invest in research and development in AR field with profound technical background and brand influence;
Secondly, mobile phone manufacturers rely on their successful experience in the smartphone market to integrate AR technology into glasses products to provide users with richer experience; finally, emerging AR enterprises continue to launch competitive AR glasses products with unique technological advantages and innovative concepts.
WiMi shows the innovation strength of AR + AI
According to the data, the first holographic AR WiMi Hologram Cloud (NASDAQ: WIMI), as a leader in the AR field in the industry, has actively explored in the AR field and gained a place in the market. At present, WiMi focuses on the research and development and application in the field of holographic display and AR interaction, and plays a positive role in promoting the transfer and transformation of scientific and technological achievements, providing users with more natural virtual and real social networking, and opening up a broader fusion experience scene and future development direction.
In order to further expand its business model, WiMi has demonstrated its determination to continuously invest and develop in the XR field, and released several new AR headset, which will present a new consumption scene, boosting the transformation and upgrading of cultural tourism. This update marks its further expansion in the field of virtual collaboration technology, bringing new opportunities for the layout of innovative brand cooperation, marking the further development in the field of AR technology, but also to create more value for enterprises.
It is worth mentioning that WiMi has always been committed to bringing an immersive virtual reality experience to users around the world through technological innovation. With cutting-edge technological capabilities and innovative products, WiMi combines the excellent strength and stream of AI + AR technology innovation ability, to seize the new round of AI investment and financing opportunities. In the future, it will continue to lead the innovation and development of virtual technology, and share the infinite possibilities of XR technology with many partners.
To sum up
It can be seen that the leading enterprises in the AR field, technology giants such as Apple and WiMi have increased their layout, which not only meets the public’s pursuit of virtual experience, but also sets a new benchmark in the industry. In addition, in the market competition, the new major manufacturers also pay attention to the research and development of rich application scenarios of AR products, which is also a strong proof of the rapid progress of the AR market. In a word, the layout and innovation attempt of the major manufacturers are undoubtedly accelerating this process, so we look forward to further seeing the node of industrial change.
$WiMi Hologram Cloud(WIMI.US$
$WiMi Hologram Cloud(WIMI.US$
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