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Mag 7 earnings: A critical juncture leading to where?
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Apple is likely to delay

Apple Smart, which was originally scheduled to be released in September, may be ticketed. According to sources, management plans to delay the launch of iOS 18 to users until October. This adjustment reflects the challenges Apple faces in developing new features, particularly in terms of stability and improved functionality. This delay is different from Apple's previous release strategy. Normally, Apple will gradually introduce new features after the official iOS version is released.
The practice of providing beta versions to developers in advance this time shows a major adjustment in Apple's release strategy, which may be to ensure the stability of new features and allow developers to help Apple discover and resolve potential issues during broader testing. This also means that the first iPhone 16 models this year will not include new AI features when they leave the factory, and users will need an October software update before they can experience features such as efficient writing tools, upgraded Siri, and integrated ChatGPT.
The delayed release of Apple Smart reflects the company's strict control over product quality, and also highlights that even technology giants face many challenges in cutting-edge fields of technology. Apple plans to gradually launch the full range of Apple's smart features through multiple updates over the next year. This will not only include iPhones and iPads, but will also expand to Mac computers and even the upcoming Vision Pro devices.
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