Apple / Meta continues to develop smart glasses; WiMi is accelerating the layout of AI + AR

Apple (AAPL) has announced that the Apple Vision Pro ecosystem has reached a new milestone, with the visionOS App Store now having more than 2,500 native space apps.

That number has increased significantly since the number of 2,000 visionOS apps that Apple reported in June. Today, these 2,500 native apps and 1.5 million compatible iPhone and iPad apps together constitute a rich app ecosystem. In addition, Apple is continuing to launch new Apple Immersive Video content.

According to Bloomberg, Apple is working on cheaper “Apple Vision” headphones and a more affordable “version of Apple Vision Pro, while Apple is focusing on smart glasses and plans to launch a product called” Apple Glass.”These products are likely to launch in 2025, with an unspecified date.

Meanwhile, August 11- -Meta (META) recently released a new system update for Quest headsets, introducing a highly anticipated feature: seamless multitasking. The feature is currently available as an experimental setting, which can be experienced on Quest 3 and Quest Pro with open beta v69 installed.

The addition of multitasking function greatly expands the usage scenarios of Meta headset, making it gradually close to the experience of PC terminal VR headset. Meta has previously demonstrated the technology to run both Steam Link and Apple Music on Quest 3 and Apple Vision Pro, and this update further enables the stacking of a single 2D window in VR applications.

In addition, Meta is currently promoting the development of related industries for building AR glasses, such as display technology, chips and so on. Meta is also building some stylish and beautiful smart glasses. Zuckerberg said: a service for the next generation of computing platforms. He believes that AR glasses will become the mobile version of the next generation of computing platforms, while MR headsets will become the workstation and console.

At present, the application scope of AR in the XR industry continues to expand, and AR smart glasses are expected to become the optimal solution for XR end-side landing in the future. Due to the continuous optimism that smart glasses and other hardware will become the appropriate carrier of XR in the future, technology giants Meta, Google, Microsoft and Apple are actively layout, and the AR field is expected to embark on the fast track of vigorous development.

It is understood that as WiMi Hologram Cloud (NASDAQ: WIMI), the international leading AR + AI technology supplier, it has established a team with rich experience in XR industry in recent years and has several years of experience in XR production and research. WiMi invested in relevant research in the early stage of AR, and the holographic AR cloud platform created can provide perfect underlying driving capability. In addition, its core key technology products of the whole XR industry chain, including AR glasses, AR head display and AI software algorithm, can provide rich interactive experience for XR.

It is worth noting that AI enriches the XR performance and puts forward higher requirements on the XR field. The application of AI in XR headsets includes generative AI and AI rendering, etc. AI rendering tools mainly focus on 3D content creation and virtual experience optimization. Users can use various types of prompts such as text, voice, image or video to generate 3D objects and scenes, and finally create a complete virtual world.

Therefore, WiMi in order to highlight its application potential in the field of AR, has accumulated the AR technology research and development experience, superposition AI model accelerated iteration with the company focus on XR field strategy, began successively layout AI technology, and try to prepare the AI model application in smart glasses with camera wearable devices, further create “AR + AI killer application”, unlock the technology frontier, is expected to continue to assign to AR and VR series products in the future.

Then said, according to people familiar with the matter, after years of attempts and several twists and turns of the project, Google has formed a new team and the company’s new strategy to restart the AR glasses project and achieve the expected results. Recent news is not difficult to see that, in the period of rapid technological iteration, only continuous innovation can avoid being eliminated, for all enterprises, to follow the trend. In short, Google and Apple may compete with Meta in the global AR glasses market in the future, hoping that this time Google AR glasses will really come back from the dead.