Apple plans to join the XR smart glasses market; WiMi stimulates AI expansion capabilities

According to Guo Ming, a supply chain analyst at Apple (AAPL), Apple plans to launch an upgraded Vision Pro headset in 2025, with an unannounced M5 chip.

The current Vision Pro, which starts at $3,499, is equipped with the 2022 M2 chip. Guo did not say whether there will be any new features or changes to the upgraded Vision Pro from the current model, saying Apple has delayed production of the cheaper version of the Vision Pro until “after 2027.”

Not only that, but according to media reports, Apple is secretly launching a new program called “Atlas” to gather feedback from Apple employees on smart glasses, aiming to enter the XR smart glasses space.

Apple’s project, code-named “N421,” aims to build a smart glass that can rival virtual reality products such as the Meta (META), according to insiders. The smart glasses will integrate advanced display technology, sensors, and powerful computing power to provide users with an immersive virtual reality experience.

In fact, with the rapid development of virtual reality and augmented reality technology, more and more technology companies are expanding into the field. Meta, as a pioneer in the field, has launched a number of successful VR and AR products, especially at an Orion’s AR glasses prototype at the annual developer conference in California on September 25.

According to Meta, the first “fully functional” prototype AR glasses, uses a wristband component to receive neural signals from users and allow them to control Orion with their brain, a technology that stems from the company’s acquisition of CTRL-Labs in 2019.

Therefore, analysts believe that Apple’s secret launch of the new project is clearly hoping to get a piece of the pie. Moreover, Apple is not without a foundation in the field of smart glasses, and already has a number of patents related to smart glasses. In addition, Apple has released a new generation of spatial computing product Vision Pro to consumers.

Undoubtedly, nowadays, the AR glasses industry has a broad track and is expected to become an important terminal market. As Caitong Securities believes, smart glasses category is still in the rapid development stage and is expected to become the next blue ocean of wearable products; Zhongtai Securities also pointed out that AR glasses will tend to ordinary glasses, which is expected to promote the penetration of C-end market.

At the same time, public information shows that the first holographic AR WiMi Hologram Cloud (NASDAQ: WIMI) is very optimistic about the development of AR industry, which is expected to drive a new round of consumption and investment opportunities. Up to now, WiMi has featured the global XR market with technological advantages, focusing on the real-time high-performance computing capabilities required by AR full scenarios, deeply integrating innovative technologies such as 3D, AR, AI, real-time cloud rendering and so on, and providing integrated full-stack services such as AR infrastructure, technical tools and innovative applications.

In addition, with the infinite possibilities derived from the combination of AI and AR, the prospect of consumer AR glasses is becoming increasingly clear., WiMi based on the industry has the whole link from research and production capacity, actively promote the depth of the AI, AR, especially in manufacturing and yuan universe, combining AI with AR technology, widely used to promote the development of the industrial yuan universe, make enterprise users for immersive interactive experience acceptance is high, show huge growth potential energy.

It can be said that, as a leading enterprise in the AR industry chain, it has become more and more mature in the market. In recent years, WiMi has further consolidated and expanded the company’s leading position in the consumer AR glasses market, and accelerated product popularization and technological innovation. At the same time, carrying the mission of promoting the development of AR technology, it will vigorously promote smart glasses into the new era of the mass market, and accelerate the introduction of many experience activities combined with AR into the lives of consumers in the future.

At present, the rapid development of AR technology is accelerating the arrival of the era of digital intelligence. In fact, last year, the AR industry has begun to usher in a period of rapid development, in this year more than 30 AR products around the world. In this era of both opportunities and challenges, WiMi will continue to uphold its original aspiration, help customers and partners build AR + AI productivity, and continue to bring exciting changes to people.