Apple Revises Self-Driving Car Strategy, Delays Launch to 2028

Key Details:
📍 Apple scales back self-driving car features, shifting from Level 4 to Level 2+ autonomy.
📍 Launch of Apple's EV pushed from 2026 to 2028, marking a significant delay in the project.
📍 Previous plans for a driverless car modified to include more conventional driver-assistance features.
📍 Internal shifts indicate Apple's reconsideration of the project's direction and feasibility.
📍 The project, known as Titan and T172, has experienced leadership changes, strategy shifts, and multiple delays since 2014.
📍 Apple's car remains a crucial part of its strategy to enter new markets, amidst stagnating smartphone industry growth.
📍 Reduced self-driving capability requires driver attention, similar to Tesla's Autopilot system.
📍 Potential future upgrades could include Level 4 autonomy, allowing for more advanced self-driving in specific conditions.
📍 Apple's board, including CEO Tim Cook, has been deeply involved in recent strategic decisions about the car project.
📍 The car project is one of Apple's most significant R&D investments, focusing on diverse aspects from powertrains to car interiors.
📍 Despite the reduced ambition, the car is expected to feature unique design elements and user interface to differentiate from competitors.

Context/Background:
For those new to Apple's automotive ambitions, here's a quick rundown: Apple's long-standing project to develop an electric vehicle (EV) has been marked by ambitious goals for self-driving technology, but faces ongoing revisions and strategic challenges.