Apple's iPhone 16 Series: A Disappointing Start Amid High Expectations

A well-known analyst stated that the estimated pre-order sales for the iPhone 16 series during its first weekend are around 37 million units, which represents a year-on-year decrease of approximately 12.7% compared to the iPhone 15 series' first weekend sales. The key issue is that the iPhone 16 Pro series is below expectations.

The shipping times for the iPhone 16 Pro series are significantly faster than those of the 15 Pro series. Aside from an increase in pre-order inventory, the decline in year-on-year sales during the first weekend indicates that demand is still below expectations.

The Apple AI features have not yet been launched, so their appeal to consumers is not high. Apple plans to roll out AI in the U.S. first, followed by support for countries like Australia, Canada, New Zealand, the UK, and South Africa in December of this year, all of which are English-speaking countries. However, other countries, including China, France, and Spain, will have to wait until next year to access Apple AI. This means that users who purchase the iPhone 16 now essentially only receive a regular smartphone.

We need to continue monitoring the changes in Apple's sales after the launch of Apple AI.

At this stage, the price point of Apple shares is not a good entry point for investment. Investors who already hold the stock may consider using a covered call strategy.