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Mag 7's diverging Q2 results: Will they boost the market again?
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Apple's latest quarterly analysis

Apple's Q3 2024 Earnings Analysis $Apple(AAPL.US)$
Key financial data
Total revenue
It reached 100 million US dollars, a year-on-year increase, higher than the expected billion US dollars.
Earnings per share (EPS)
· Actual value: $1.40, higher than expected at $1.365.
net profit
· Net profit was $21.4 billion.
Performance of each business unit
The iPhone
· Revenue was $39.3 billion, down 1% year over year. Year-over-year growth at constant exchange rates.
· The iPhone's install base has reached a record high.
Mac
· Revenue was $7 billion, up 2% year over year. In particular, the performance was strong in emerging markets.
iPad
· Revenue was $7.2 billion, up 24% year over year, mainly driven by the new iPad Pro and iPad Air.
Wearables, home and accessories
· Revenue was $8.1 billion, down 2% year over year.
serving
· Revenue reached a record high of $24.2 billion, up 14% year over year.
KEY HIGHLIGHTS
Apple Intelligence
· Apple launched Apple Intelligence at the Global Developer Conference, which uses AI and machinery to enhance the user experience.
· Apple Intelligence will integrate ChatGPT to provide a more natural, useful, and personalized Siri experience.
iPhone 15 series
· The iPhone 15 series received high praise from users in terms of battery life, camera, and performance.
· The upcoming iOS 18 will bring new features including a major overhaul of the Photos app, home screen customization, satellite messaging, and Apple Intelligence.
Mac and iPad
· The new MacBook Air and iPad Pro have been well received by users, particularly in the education and creative industries.
· iPad Air and iPad Pro will be able to harness the power of Apple Intelligence.
Service business
· Apple TV+ continues to deliver critically acclaimed content and excelled in Emmy nominations.
· User engagement on services such as Apple Pay, Apple Music, and Apple Fitness+ increased significantly.
Retail and expansion
· Apple opened its first retail store in Malaysia and showcased the magic of Apple Vision Pro in multiple markets.
Market prospects and challenges
Revenue expectations
· The head office's revenue is expected to increase year-on-year in the fourth quarter of 2024, at a rate similar to that of the third quarter.
· Service revenue is expected to continue to grow in double digits.
Gross Margin
· The estimated gross margin is between 45.5% and 46.5%, and operating expenses between 14.2 billion and 14.4 billion US dollars.
capital expenditure
· Apple continues to invest heavily in AI, privacy, and security while maintaining strong free cash flow.
summed
Apple showed solid financial performance in the third quarter of 2024, particularly significant growth in service revenue and user engagement. The company's investments in AI and robotics technologies, such as Apple Intelligence, have shown its leadership in technological innovation and improved user experience.
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    生财有道致力于全方位成长投资。邱天雄老师曾是上市公司主要媒体的CEO领导,拥有超过20年的投资经验。主要投资美国,中国和大马。
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