Apple’s Disappointing Product Sales
Apple’s sales slid in China, which is experiencing an uneven post-Covid-19 recovery. Specifically, Apple’s China revenue of $15.1 billion was down 2.5% on a year-over-year basis.
It’s also problematic that Apple experienced year-over-year declines in sales of certain product categories:
- Wearable, home, and accessories revenue: $9.3 billion, down 3%
- iPad revenue: $6.4 billion, down 10%
- Mac revenue: $7.6 billion, down a whopping 33%
Investors should remember Apple’s most important product is the company’s iPhone. As we discussed earlier, Apple had decent, albeit not outstanding iPhone sales results.
Finally, Apple’s bottom-line results weren’t bad. As it turned out, Apple reported quarterly earnings per diluted share of $1.46, up 13% year over year and ahead of the analysts’ consensus estimate of $1.39 per share.