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Apple to announce long-awaited AI system - points of interest at WWDC

The name of the new AI system is “Apple Intelligence”
Installed in the new OS versions of iPhone, iPad, and Mac
Apple to announce long-awaited AI system - points of interest at WWDC
Apple's Tim Cook and Craig Federighi at Last Year's WWDC. Photographer: Philip Pacheco/Bloomberg
Apple to announce long-awaited AI system - points of interest at WWDC
The latest high-end iPhone model “15 Pro” Photographer: Krisztian Bocsi/Bloomberg Apple has adopted an approach that integrates AI into as many applications as possible in a way that makes users' daily lives easier. There is not much emphasis on impressive technology such as image and video generation, and the focus is on functions that have a wide range of appeal. The new function is an “opt-in” system that assumes user consent, and it is positioned as a beta version. In order to use these new functions, it is necessary to use the latest high-end model “15 Pro” or the model that will be released this year on the iPhone. In the case of an iPad or Mac, a model equipped with an M1 chip is required. Apple's AI functionality is provided by proprietary technology and open AI tools. Depending on the complexity of the task, processing is performed on the hand device or cloud-based processing. The new OS includes an algorithm for determining which approach to take in a specific task. Since they have refrained from using cloud servers for data processing for many years, and competitors that have used them have sometimes been criticized, there is also a possibility that Apple will use the cloud with AI will cause controversy. Therefore, it seems that most of the announcements will focus on safety measures taken by the company, such as security functions of chips used in data centers. At the same time, the merits of on-device processing when it can be used will also be appealed. The main function is summarization. Apple is planning a function that can quickly summarize articles and web pages with the browser “Safari.” Meeting notes, text messages, and email summaries will also be possible. A function that can automatically create replies to e-mails, etc. on behalf of users is also expected. Voice assistant “Siri” based on large-scale language models (LLM), which is the core technology for generative AIrevampingI'm also planning on doing that. For the first time, Siri users will be able to accurately control functions and actions within each application. For example, it will be possible to instruct Siri to delete emails, edit photos, summarize news articles, etc. The email application will also be drastically upgraded. It seems that it will be equipped with a function like Google's Gmail that automatically classifies received messages. Emojis are probably the ones that seem to attract particular attention among Gen Z and the like. It is a function where AI creates emojis representing the entered phrase or word on the spot. The long-awaited function of automatically transcribing recorded content will be added to the voice memo. It's a feature that Google “Pixel” and third-party recording apps have had for years. AI is also installed in photo applications, and new functions are added to photo editing. This seems to make it easier to emphasize images and delete people and objects from frames.
Apple usually doesn't jump into a new product category right from the start. That was the case with the smartphone “iPhone,” the wristwatch terminal “Apple Watch,” and the mixed reality (MR) headset “Vision Pro.” They have introduced products into fields that have already been launched and have found ways to leave their own footprints.
  It seems that they are also trying to do that in the artificial intelligence (AI) field. Now that nearly 2 years have passed since the enthusiasm for generative AI began, preparations are underway to launch a vision related to this technology. It is expected that the company will announce plans to deeply integrate AI into major applications and functions at the World Developers Conference (WWDC), which opens at 10:00 a.m. on the 10th US Pacific time (2:00 a.m. on the 11th Japan time). We won't forget our commitment to privacy and security.
  According to people familiar with Apple's plans, the company's new AI system is called “Apple Intelligence,” and it will be mounted on new versions of basic software (OS) for iPhone, iPad, and Mac. With Open AI that developed the interactive AI “ChatGPT”partneringThere will also be one.
  It is usually a keynote speech at WWDC held for about 2 hours, but this time it seems that AI-related matters account for about half of that. An Apple spokesperson declined to comment.
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