Apple to showcase generative AI technology at WWDC 2024

Apple announced today that the long-awaited World Developers Conference (WWDC 2024) will be held at Apple Park in Cupertino, California from 6/10 to 14. One of the highlights of the conference is the release of the latest OS including iOS 18, iPadOS 18, macOS 15, tvOS 18, watchOS 11, and VisionOS 2.

iOS 18 is the focus of this conference, and the integration of a number of innovative features, particularly generative AI technology, is expected. The application of this technology will provide users with a smarter and more personalized experience, and will show Apple's further exploration and progress in the field of artificial intelligence.

According to industry sources, there is a possibility that Apple will upgrade the iPhone 16 series chip and enhance the processing capacity of the neural network engine to better support generative AI functions. This may mean that these advanced AI functions will first be used in the next iPhone 16 series.

Furthermore, there is a possibility that Apple will unify the display and usability of AI applications developed by major vendors and launch a new AI App Store designed to further enhance application scenarios in the Apple ecosystem.

There are also rumors that Apple will announce its own generative AI chatbot, but according to an analysis by senior tech journalists, there is a high possibility that Apple will cooperate with OpenAI, Google, Baidu, and other industry leaders and adopt a strategy to jointly promote the development and application of generative AI technology.

As WWDC2024 approaches, whether Apple will announce generative AI technologies developed in-house and how these technologies will change the user experience have become hot spots in the industry.