BABA's AliExpress Envisions User Growth, Marketing Investment for Double 11 in Key Mkts to Double in 2024

AliExpress, a subsidiary of $BABA-W (09988.HK)$ , announced the promotional events for the Double 11 Global Shopping Festival and Black Friday. It is anticipated that the user growth and marketing investment for Double 11 in key countries and markets will double in 2024.

AliExpress already activated warehouses in Europe, North America, Japan and South Korea for the three major flows, so that packages destined for the same region are all collected in the same warehouse, reducing the allocation process.