BABA's Alipay Invests RMB1 Billion to Boost Content Creators

Alipay, a subsidiary of Alibaba (BABA), announced a RMB1 billion cash investment to support content creators at the "2024 Alipay Content Open Day." The initiative also includes tens of billions in traffic and RMB100 million in resources to help creators monetize their content.

Alipay's content strategy aligns with user needs, integrating with end-to-end service scenes.
Guo Hong, Head of Content Operation, emphasized Alipay's distinctive approach to content.
Li Jun, Vice President of Ant Group, reported a 10x increase in monthly active creators, an 8x increase in daily consumer users, and a doubling of average per capita content consumption time over the past year.." The initiative also includes tens of billions in traffic and RMB100 million in resources to help creators monetize their content.