BABA's Goofish Targets 200M MAUs This Year

Ding Jian, President of Goofish, a second-hand trading platform of BABA, noted that changing consumption habits, especially among young people, have increased demand for idle items.

The platform's user base has rapidly expanded, reaching 162 million MAUs. During the 2024 Lunar New Year, average daily GMV exceeded RMB 1 billion. Goofish aims to surpass 200 million MAUs in 2024.