Best beauty stock out there by a mile…
$e.l.f. Beauty (ELF.US)$ Ive followed ELF for quite a while. When comparing stock price moves in all the competitors,…. ELF will absolutely kill it in the end. Their management is sharp, their product in comparison has been proven to be every bit as good as L’Oréal or ULTA but their price is steeply discounted compared to the other two. Their growth is far better,… an their move into Europe is going well and picking up steam. In Target alone,… they are the #1 seller and have more shelf space than any of the others. But right now, the biggest reason they will nail it,… is price.
Makeup is ridiculously priced. ELF came in to challenge that game because in the current economy anyway, the MAJORITY of makeup users still want to look great, but are exhausted from being ripped off. Thats why the opportunity is so good. ELF will skyrocket next year once Q4 earnings report and people see shat their holiday sales alone are. Compared tothe rest of the sector, Elf is gonna knock it out of the park. I wouldnt be surprised to see ELF at $200 or better by the end of Q2 2025. $240-250 or better by year end 2025. We’re still largely at ELF’s bottom here as I see it. Personally, Id buy dip after dip on this one,….Top 5 in holiday gifts for women so far this year……MAKEUP!…..
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Richard Fain Fan : easy money here, been saying it for months