Makeup is ridiculously priced. ELF came in to challenge that game because in the current economy anyway, the MAJORITY of makeup users still want to look great, but are exhausted from being ripped off. Thats why the opportunity is so good. ELF will skyrocket next year once Q4 earnings report and people see shat their holiday sales alone are. Compared tothe rest of the sector, Elf is gonna knock it out of the park. I wouldnt be surprised to see ELF at $200 or better by the end of Q2 2025. $240-250 or better by year end 2025. We’re still largely at ELF’s bottom here as I see it. Personally, Id buy dip after dip on this one,….Top 5 in holiday gifts for women so far this year……MAKEUP!…..
Richard Fain Fan : easy money here, been saying it for months