BYD enters Oman market with launch of 5 models

BYD has entered the Omani automotive market, marking an important step in its expansion into the Gulf region.

The Chinese new energy vehicle (NEV) maker held a brand launch in Oman's capital Muscat recently, as well as opening ceremonies for three local stores, according to an announcement yesterday.

BYD has launched five models in Oman -- Han, Yuan Plus, Seal, Song Plus DM-i and Qin Plus DM-i.

BYD's commitment to promoting green mobility is highly aligned with Oman's 2040 vision for sustainable development, said AD Huang, general manager of BYD Middle East & Africa.

BYD's three flagship showrooms in Oman are located in Wattayah, Al Mouj, and Mall of Oman, with the showroom in Mall of Oman being the first automotive showroom in Oman to be set up in a shopping centre, according to the company.

BYD said it will continue to work closely with local dealer partners to expand its sales and service network.

The company will next launch the Sealion 07 in Oman to further enrich its local product matrix.

This included 504,003 passenger NEVs and 2,801 commercial NEVs.

In Nov, BYD sold 30,977 NEVs in overseas markets, up 1.14% year-on-year but down 0.69% from Oct.