BYD selects 6 dealers in South Korea for planned Jan market entry

The six dealers are DT Networks, Samchully EV, Harmony Automobile, Vision Mobility, GNB Mobility, and SS Motors, which will be responsible for the sales of BYD passenger cars and customer service in South Korea.

BYD is sticking to the dealer system in 99 countries and regions it has entered globally, the report noted.

BYD Korea is preparing for the official launch of the BYD brand in South Korea next Jan after reviewing the business feasibility of passenger car brands in the country, the report said.

The company was working on establishing a regional passenger car sales and service network, recruiting employees, obtaining vehicle certification, and finalizing marketing plans and employee training, BYD Korea said at the time.

BYD first entered the South Korean market in 2016, selling commercial vehicles such as forklifts, buses and trucks.

BYD and KG Mobility planned to have the battery pack plant begin mass production in January 2025, which would be the first joint venture plant in South Korea to be set up by a foreign battery producer and a local automaker, the report noted.

However, BYD has not released any official information about the South Korean cell plant so far.

In Asia, both South Korea and Japan have strong automotive industries, as well as local auto giants.

BYD announced its entry into Japan's passenger car market on Jul 21, 2022, and began selling passenger vehicles in the country on Jan 31, 2023.