BYD Yuan family models surpass 1 million sales milestone

BYD saw cumulative sales of its Yuan family models surpass 1 million units, the latest in its model series to reach the milestone.

The Chinese new energy vehicle (NEV) giant announced the milestone yesterday. Previously, BYD's Song family and the Qin family have reached the milestone.

The Yuan family includes the Yuan Up, Yuan Plus, and Yuan Pro, all SUVs (sport utility vehicle) and part of BYD's Dynasty lineup. The other model lineup of the BYD brand is the Ocean.

The Yuan Up went on sale on Mar 26 this year and is currently offered in 3 variants with a starting price of RMB 96,800 (USD13,340), RMB 109,800 and RMB 119,800 respectively.

Originally launched in China in Feb 2022, the Yuan Plus is the first SUV of BYD's all-electric platform, e-platform 3.0, and its first model built for the global market, which is already available in several overseas markets under the Atto 3 name.

On Mar 4, BYD launched the Yuan Plus Glory Edition, which is currently offered in four variants with starting prices of RMB 119,800, RMB 126,800, RMB 129,800, RMB 139,800 and RMB 147,800 respectively.

The Yuan Pro currently on sale is the 2023 model, with starting prices of RMB 95,800, RMB 105,800 and RMB 113,800 respectively.

The Yuan family is one of the best-selling BYD models, selling 428,580 vehicles in 2023, contributing 14.17% of BYD's annual sales, according to data compiled by CnEVPost.

In the Jan-May period of this year, the Yuan family of models sold 134,392 vehicles, contributing 10.57% of BYD's sales in the same period.

BYD entered the automotive industry in 2003 and it sold its first NEV in 2008.

On May 19, 2021, BYD announced that its one millionth NEV, a Han EV, rolled off the production line, making it the first NEV maker in China to reach the milestone.

BYD ceased production and sales of vehicles powered entirely by internal combustion engines in Mar 2022, switching to a focus on the production of PHEVs and battery electric vehicles (BEVs).

Last month, BYD sold 331,817 NEVs, further approaching its all-time record high of 341,043 last Dec.