Spinee wrote a post · Dec 26, 2023 20:14

ByteDance Launches Offline Service “Dongdong Car Care”

Dongchedi, a subsidiary of ByteDance $ByteDance (FT0001)$ , has ventured into offline car maintenance with its "Dongdong Car Care" service, establishing partnerships in Chongqing for its inaugural offline venture.

Competing with $BABA-W (09988.HK)$ , $JD-SW (09618.HK)$ , and Didi $DiDi Global Inc (DIDIY.US)$ in the offline car maintenance space, ByteDance aims to enhance its integrated online and offline presence in the automotive aftermarket. Industry leaders, such as $TUHU-W (09690.HK)$ and $JD-SW (09618.HK)$ 's "Jingchehui," have successfully expanded their offline store networks. ByteDance's entry is expected to intensify competition in the trillion-dollar automotive aftermarket sector.

"Dongdong Car Care" follows a cooperative authorization model, addressing ByteDance's gap in offline car maintenance. Industry estimates project the automotive aftermarket's overall market size to reach 3 trillion RMB by 2025, driven by high onlineization growth.

This move aligns with ByteDance's strategy to tap into the lucrative potential of the automotive aftermarket industry and strengthen its position within the automotive ecosystem.

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