Fortunately for Apple shareholders, the company does not seem to be taking the potential of AI lightly, not in the slightest. As Apple continues spending a pretty penny on generative AI tech, the company may be keeping up, stride for stride, with the likes of the market's most-rewarded AI companies. Further, what ultimately succeeds Apple's App Store may very well be something of its own creation.
Remember, Apple is a firm that's more than willing to cannibalize its own business as new tech rolls around. The advent of Apple Music may have eaten into iTunes' sales. But at the end of the day, Apple has a heck of a lot more to gain than lose from the rise of new nascent technologies.
As for when Siri will be ready for the ChatGPT era, a recent report by Mark Gurman suggests that Siri may be in for its big upgrade next year. Additionally, Apple may be ready to sprinkle AI across its offerings (Pages, Numbers, Keynote, Apple Music, and Xcode) in the near future.