SMCI
Super Micro Computer
-- 40.210 TSLA
Tesla
-- 351.420 NVDA
NVIDIA
-- 140.260 PLTR
Palantir
-- 70.960 INTC
Intel
-- 22.470 
$CARLORINO (0335.MY)$ Carlo Rino is very BONIA. Carlo Rino...
Carlo Rino is very BONIA...
Carlo Rino was originally a sub-brand of Bonia Corporation Berhad (a well-known fashion group in Malaysia). With Bonia Group's years of experience in the handbag and leather goods industry, Carlo Rino has established a solid brand foundation. From design, production to marketing, Carlo Rino has been deeply supported by Bonia's resources for a long time.
Carlo Rino was originally a sub-brand of Bonia Corporation Berhad (a well-known fashion group in Malaysia). With Bonia Group's years of experience in the handbag and leather goods industry, Carlo Rino has established a solid brand foundation. From design, production to marketing, Carlo Rino has been deeply supported by Bonia's resources for a long time.
Bonia leans towards maturity and high-end, targeting mainly high-income white-collar and business professionals.
Carlo Rino, on the other hand, positions itself as youthful, targeting young women aged 18-35 with moderate incomes, emphasizing vitality, fashion, and affordability.
This differentiation in positioning has made Carlo Rino an important tool for Bonia Group to enter the mid-range market, while still maintaining Bonia's consistent sense of quality.
Carlo Rino, have you heard of this name? A women's fashion brand rooted in Malaysia for 35 years, now officially transferring from the LEAP market to the ACE market for listing, with an IPO issue price set at RM0.27 per share, planning to issue 0.1718 billion shares.
Clear brand positioning: Carlo Rino focuses on young working women aged 18-35, with a design concept of "youthful vitality, vivid colors", covering handbags, footwear, and accessories.
Full channel coverage: Currently owning 40 self-operated boutiques, 80 department store counters, and actively participating in e-commerce platforms (such as Shopee, Lazada, and TikTok Shop). Seamless connection between online and offline, buy anytime, anywhere!
This strategy is known as "Omnichannel Marketing", a strategy that integrates online and offline channels to provide consumers with a seamless shopping experience. This approach can effectively increase user stickiness and brand influence. For small and medium-sized enterprises, they can learn from Carlo Rino's omnichannel strategy. Small and medium-sized enterprises without much funds and resources can also play a "light version of omnichannel" through free tools, social platforms, and existing resources. The key is to provide attentive customer service, making it convenient for them to purchase and willing to repurchase!
Carlo Rino has innovative design capabilities, with the team introducing over 50 new designs every month, accurately capturing seasonal trends and continuously attracting consumer attention.
After this fundraising, Carlo Rino will advance its flagship store construction plan, opening new stores in prime locations in Kuala Lumpur; while renovating existing boutiques and department store counters to enhance the shopping experience. The total amount is RM46.4 million.
#CarloRino #FundraisingPlan #BrandUpgrade
#Flagship store construction #Optimization of shopping experience
The main sources of CRG's income include the following channels:
1. Boutique store sales: managing and operating 34 shopping center boutique stores and 6 high-end outlet stores.
2. Department store sales: collaborating with AEON, Parkson, and SOGO to sell products through counters.
3. E-commerce: selling products through the company's own e-commerce platform and third-party e-commerce channels.
4. Rental income: Previously generated some income through renting assets, but related assets were sold in the 2023 fiscal year.
Major costs include design and development, outsourcing manufacturing, retail operation (rent, labor costs), marketing, and brand promotion.
According to the financial data disclosed by the company, Carlo Rino's main source of income still comes from the local Malaysian market, accounting for over 99%. Although there have been fluctuations in the past three years due to the pandemic, the rapid expansion of the e-commerce channel has become an important growth driver. In addition, the company clearly stated that some of the funds raised will be used for brand upgrading and channel optimization, with a very clear direction for the future.
In the fashion retail market in Malaysia, Carlo Rino faces domestic and foreign competitors such as Charles & Keith and Pedro. However, years of brand accumulation and extensive market coverage have already secured its position among the mid-range consumer cohort. As for whether to subscribe or not, it's up to you and there is no buying or selling recommendation.
#CarloRino #FashionBrand #IPOListing #MalaysianFashion #HandbagsShoes #MidRangeMarket
Carlo Rino, on the other hand, positions itself as youthful, targeting young women aged 18-35 with moderate incomes, emphasizing vitality, fashion, and affordability.
This differentiation in positioning has made Carlo Rino an important tool for Bonia Group to enter the mid-range market, while still maintaining Bonia's consistent sense of quality.
Carlo Rino, have you heard of this name? A women's fashion brand rooted in Malaysia for 35 years, now officially transferring from the LEAP market to the ACE market for listing, with an IPO issue price set at RM0.27 per share, planning to issue 0.1718 billion shares.
Clear brand positioning: Carlo Rino focuses on young working women aged 18-35, with a design concept of "youthful vitality, vivid colors", covering handbags, footwear, and accessories.
Full channel coverage: Currently owning 40 self-operated boutiques, 80 department store counters, and actively participating in e-commerce platforms (such as Shopee, Lazada, and TikTok Shop). Seamless connection between online and offline, buy anytime, anywhere!
This strategy is known as "Omnichannel Marketing", a strategy that integrates online and offline channels to provide consumers with a seamless shopping experience. This approach can effectively increase user stickiness and brand influence. For small and medium-sized enterprises, they can learn from Carlo Rino's omnichannel strategy. Small and medium-sized enterprises without much funds and resources can also play a "light version of omnichannel" through free tools, social platforms, and existing resources. The key is to provide attentive customer service, making it convenient for them to purchase and willing to repurchase!
Carlo Rino has innovative design capabilities, with the team introducing over 50 new designs every month, accurately capturing seasonal trends and continuously attracting consumer attention.
After this fundraising, Carlo Rino will advance its flagship store construction plan, opening new stores in prime locations in Kuala Lumpur; while renovating existing boutiques and department store counters to enhance the shopping experience. The total amount is RM46.4 million.
#CarloRino #FundraisingPlan #BrandUpgrade
#Flagship store construction #Optimization of shopping experience
The main sources of CRG's income include the following channels:
1. Boutique store sales: managing and operating 34 shopping center boutique stores and 6 high-end outlet stores.
2. Department store sales: collaborating with AEON, Parkson, and SOGO to sell products through counters.
3. E-commerce: selling products through the company's own e-commerce platform and third-party e-commerce channels.
4. Rental income: Previously generated some income through renting assets, but related assets were sold in the 2023 fiscal year.
Major costs include design and development, outsourcing manufacturing, retail operation (rent, labor costs), marketing, and brand promotion.
According to the financial data disclosed by the company, Carlo Rino's main source of income still comes from the local Malaysian market, accounting for over 99%. Although there have been fluctuations in the past three years due to the pandemic, the rapid expansion of the e-commerce channel has become an important growth driver. In addition, the company clearly stated that some of the funds raised will be used for brand upgrading and channel optimization, with a very clear direction for the future.
In the fashion retail market in Malaysia, Carlo Rino faces domestic and foreign competitors such as Charles & Keith and Pedro. However, years of brand accumulation and extensive market coverage have already secured its position among the mid-range consumer cohort. As for whether to subscribe or not, it's up to you and there is no buying or selling recommendation.
#CarloRino #FashionBrand #IPOListing #MalaysianFashion #HandbagsShoes #MidRangeMarket
Disclaimer: Community is offered by Moomoo Technologies Inc. and is for educational purposes only.
Read more
Comment
Sign in to post a comment
20+ years in strategy and investment, helping businesses optimize growth and maximize value.
84Followers
80Following
203Visitors
Follow