Changing the CEO is the way to go.

$Intel (INTC.US)$This INTEL has been quite proactive recently. Discussing split one moment, then talking about receiving government subsidies the next, now even resorting to acquisitions. Actually, none of these moves are as effective as changing the CEO. Just take a look. $Starbucks (SBUX.US)$ $Nike (NKE.US)$ How much did the stock go up by changing the CEO? And their increase is genuine, not a quick rise and then fall after two days.