Checks on digital advertisers have been non-value add for ye...

Checks on digital advertisers have been non-value add for years now; but just pointing out William Blair ad check highlights $Alphabet-A(GOOGL.US)$ AI search is increase clicks and conversion rates.

That would certainly be one of the counterintuitive outcomes previously discussed.

Separately, risk / reward for stock more balanced up here over next 12 months. Remains interesting w/ longer-term point of view.