Chinese-made Tesla, which dropped 25 million won in price, surpassed Hyundai and Kia to rise to the top position in the Korean EV market
7/28 (Sun) 11:05 (some excerpts)
Rice in the Korean electric vehicle (EV) market in the first half of this yearTeslasurpassed Hyundai Motor and Kia all at once and jumped to the top position. In the automobile industry, it is accepted that air raids on Chinese-made EVs have begun.
From the second half of last year, Tesla changed its main “Model Y” from being made in the US to made in China, and the price was reduced by 10 million to 20 million won (about 1.13 million to 2.16 million yen). When there was a shortage of in-vehicle semiconductors in 2022, the price of the Model Y rose to a maximum of 0.1 billion won, and it is recognized as a luxury car in Korea. However, it can now be purchased from the 50 million won range, which is on par with Hyundai and Kia's main models “Ionic 5” and “EV6.” Consumers responded to that, and market share increased.
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