cognitive dissonance
✔️ cognitive dissonance
Psychological discomfort or tension experienced when a person has conflicting beliefs, opinions, or attitudes.
Humans are creatures that like consistency, and when conflicts occur between cognition, they tend to try to resolve those contradictions!!
✔️ Methods for resolving cognitive dissonance There are things such as changing one of the inconsistent perceptions, mitigating the conflict by adding new cognition, or ignoring the disagreement.
An example is a case where a person who places value on health while eating unhealthy foods justifies the contradiction between their own actions and beliefs by emphasizing the healthy aspects of that food.
It is used as an important framework for understanding many psychological phenomena, such as decision making, attitude change, and the psychology of persuasion, especially in investment!
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