$Direct Digital (DRCT.US)$ can someone explain this to me

Ni West River : no logic. just a volume power. crazy and incredible

DaTrader : Short squeeze ?

UnDueDiligence : 1 yr high $36, 1 yr low $.51. Price was close to bottom of price  spectrum,  low float,  plenty bought and held today to drive momentum.... plus it's Christmas.... traders like gifts too!

UnDueDiligence : FYI, CREV buyers aren't selling either.... watch for higher highs there as well

10baggerbamm UnDueDiligence : the company was going out of business.. it was targeted by a group to run the stock thousands of posts were made across the internet you can go see them all do a search and this is the result. it's a shit company with no sales no profits people are going to wind up getting trapped and garbage.
as they say you play with fire you get burned

Money_Pit_Bull OP 10baggerbamm : you're saying this is meme influence? did Kitty has something to do with it? where did it start, I mean where can I be current with this kind of hypes?

10baggerbamm Money_Pit_Bull OP : I have no idea but everybody that's in it you did unbelievable I hate to look back and say I wish I could have should have would have but I sure and should wish I could have should have would have bought 50,000 shares of this one yesterday. the reality is I would not have bought that much of this company because I don't want to get trapped in shit. I'd rather own Nvidia being put 50,000 shares of the leverage ETF and be at $1.50 loss knowing that in time the stock will set another all-time high because of their product or service their Market influence their cash flow the CEO stack up all the reasons. then be in a flash in the pan shit company that is orchestrated and manipulated by a few people to run the stock. and when they're done when this comes down if you are not running for the door you are going to get trampled to death and you're going to lose your ass as quickly as you made it and there's no chance of recovery at that point