Douyin Local Life Internally Testing 'Shopping on the Way Price' Function

Douyin Local Life is testing a "Shopping on the Way Price" feature, allowing users to pay for group-buy orders and see other group-buy items within 1 km at prices below the regular rates, known as "Shopping on the Way, Exclusive Offer." This feature aims to attract more merchants to join Douyin Local Life and encourage users to make more purchases on Douyin through subsidies, enhancing Douyin's strategy of "store identifying people."