However, this super-bullish movement is attributed not to the fundamentals behind TMTG, but rather to speculation surrounding the merger and the involvement of Donald Trump in the U.S. political scene during the election year.
Since the launch of Truth Social, subscriber numbers and usage have been minimal, making it challenging to assess TMTG's performance accurately. TMTG's initial projection for 2023 was 41 million users, with 25% being monetized and an average revenue per user (ARPU) of $8.90.
However, these targets were clearly not achieved. In the first half of 2023, TMTG generated only $2.3 million in revenue with an operating loss of $7.6 million. Despite this, these numbers represent an improvement from the full-year 2022 results, which showed $1.4 million in revenue and an operating loss of $23.3 million.
In mid-January, shares jumped 29% following the former president's victory in the Iowa caucus, and they have continued to rise since then, skyrocketing another 88% to $49.69 after DeSantis quit the primary race.
Mid-February saw the SEC's merger clearance maintaining momentum around the stock at the $50 level. More recently, shares jumped again after a brief correction of the rally preceding Trump Media being sued by co-founders ahead of the merger.
Simon 5183 : Delaware courts have cleared the way for a March 22 merger vote with Trump's social media company