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EchoStar Soars 15%+ Intraday on Reports It Could Soon Sell Dish Network to Rival DirecTV

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Jerry Kronenberg wrote a column · Sep 27 17:07
$EchoStar (SATS.US)$ rose more than 15% intraday Friday to a four-year high after The Wall Street Journal reported that AT&T-backed DirecTV is in advanced talks to buy SATS' Dish Network.
EchoStar gained as much as 16.8% following the news to hit $30.08 – its highest level since August 2020 – before pulling back some to end Friday at $28.04, up 8.9% on the day. $AT&T (T.US)$, which jointly owns DirecTV with private-equity firm TPG, gained 1.2% on the session to a $21.90 finish.
The Journal quoted unnamed sources as saying that a merger deal could come as early as Monday, although the paper provided no specifics on pricing.
Dish Network and DirecTV compete with each other in selling satellite TV service to consumers, but both have long been losing subscribers amid the market's shift from pay TV to streaming.
The Journal reported that the two companies' customer bases have fallen sharply over the past decade to around 20 million subscribers between them.
That's fueled speculation for years that Dish Network and DirecTV might merge, and has also prompted market beliefs that such a deal might clear U.S. antitrust laws.
The Journal's sister publication MarketWatch quoted a DirecTV spokesperson as saying that "rumors about a potential transaction involving DirecTV and Dish are nothing new, but we don't comment on rumors and speculation." The publication added that Dish did not immediately respond to a request for comment.
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