Futu Turns 12: Charting New Financial Horizons

Futu is turning 12! This anniversary marks both the conclusion of an amazing chapter and the exciting beginning of a new journey. As we countdown to our very special birthday celebration, we would like to take a moment to share our stories of growth and the enduring values that have shaped Futu over the past 12 years, alongside our users and partners.

Futu was founded in Hong Kong by Mr. Leaf Li in 2012, at a time when retail brokerage had yet to be transformed by digital technology. Futubull, a one-stop investment platform, revolutionized traditional financial services in Hong Kong by optimizing the retail investor experience with our mission of 'making investing easier and not alone.' Through continuous iterations over the years, Futubull has evolved into a super app that integrates account opening, online trading, market information, community engagement, and investor education.

Futu now provides a broader array of investment options for local users, from its original Hong Kong and US stock offerings, to enabling access to JPX, SGX, and China A-shares, along with various funds and bonds, helping users unlock global investment opportunities. This year, Futu also launched a virtual asset trading feature in Hong Kong, making it easier for eligible clients to invest in virtual assets and providing a more diverse selection of investment categories on a single platform.

Over the past 12 years, Futu has grown into a household name, with one in three residents in the city using our platform. With an unwavering commitment to the Hong Kong market, Futu has evolved alongside changing market conditions, continuously enhancing customer experiences. Following the opening of our first FUTU Store in Tsim Sha Tsui last July, we increased the number of stores to four with three new openings this year in Tsuen Wan, Mong Kok, and Causeway Bay. In September, Futu also introduced the exclusive "Futubull Membership" Program, allowing members to unlock up to 11 unique privileges, including premium data quotes, community features, merchandise offers, and advisory services.

While we continuously introduce new services to adapt to evolving investors' needs, we also step up our efforts to deliver technology-powered solutions.

Building on its success in Hong Kong, Futu progressed into global markets and established its independent overseas brand, moomoo, in 2018 in the US. In just a few years, moomoo quickly expanded into six markets, including the US, Singapore, Australia, Canada, Japan, and Malaysia, offering stock trading services. With robust technological capabilities, Futu provides an innovative investment experience to users worldwide, empowering them to seize global opportunities anytime and anywhere while enjoying a seamless, secure, and user-friendly trading experience.

In response to the challenges in various new markets, Futu focuses on developing customized products and services tailored to local investors. Moomoo has gained significant traction across multiple global markets. According to data.ai, as of the end of the second quarter of 2024, the moomoo app ranked No. 1 by downloads and daily active users among local online brokerages in Singapore and Malaysia. Additionally, moomoo has jumped to the top three most downloaded apps among brokerages in Japan and Canada, where it has been operating for less than a year. Over the past year, moomoo hosted its flagship investment event, MooFest, in Singapore, Malaysia, and Japan, attracting nearly 10,000 participants.

To commemorate its 12th anniversary, Futu announced the launch of its inaugural Global Paper Trading Challenge this month, welcoming challengers from all the world to compete together. The competition has inspired the participation of 100,000 people from various countries. Themed "Learn. Trade. Win.", the five-week Challenge is designed to boost investors' knowledge, skills and confidence through highly simulated trades with real-time quotes and in real-market conditions.

Since its inception, Futu created its in-app community feature, which enabled our users to discover, build and grow a community to share their experiences and exchange ideas. This vibrant community connects over 23 million users globally, which brings together like-minded peers and industry leaders from around the world. Within the community, users have access to a wealth of original insights and views from professional analysts. They can also play and engage with social features like virtual badges and Futubull avatars, which adds an extra layer of fun to their investment journey.

With a large and ever-growing client base and strong user retention, Futu's community also boasts thousands of enterprises, media outlets, and renowned institutions, which creates a global investment ecosystem. Over the past decade, Futu has been forging partnerships with world-leading financial institutions to bring investors advanced tools and the most up-to-date data available in the market. In April this year, we entered a strategic global partnership with Nasdaq to offer global users LV2 TotalView Streaming Quotes for US stocks.

Our twelve years of growth and success couldn't have been made possible without the support of our partners and users. Today, we are honored to receive video messages from major exchanges worldwide to celebrate this milestone with us. As we embark on the next 12 years, we will continue to strive towards excellence and remain true to our mission to create more value for the global investment community.

Let’s chart new financial horizons and embark on this journey together!