He founded Baron Capital Management in 1982. Baron Capital is known for its long-term strategy of investing in growth stocks. The company typically holds stocks for 4 to 5 years, sometimes up to 10-15 years. They prefer to invest in major trends driven by broad social and demographic trends, including the healthcare needs of the baby boomer generation - expected to remain stable for years or even decades. The company seeks to invest in companies with strong management teams, focusing on people rather than assets. They look for companies with strong growth opportunities, ample funding, competitive advantages, and leading positions in their respective fields. Baron Capital pays special attention to the strength of the management teams of the companies they invest in, seeking trustworthy, reliable, and dependable leadership. In 2011, Baron Capital managed around $19.5 billion in assets. To thank investors, Baron hosts an annual shareholders' meeting, which often features rock performances such as Elton John, The Beach Boys, and Lionel Richie. In 2012, Baron Capital purchased 24% of Manchester United Football Club's shares on the New York Stock Exchange from the Glazer family. Baron's investment represents 5.8% ownership of the club because only 10% of the team's stock is publicly traded. In September 2014, Baron Capital increased its stake in the club to 9.2% (equivalent to 37.8% of all available shares of the club) on the New York Stock Exchange.