Have you heard of “LABUBU”?
Have you ever wondered how much a #LABUBU costs to produce?
It seems like everyone has been talking about LABUBU lately, and it’s almost impossible to get your hands on one. Everywhere you look, it’s SOLD OUT.
You may not fully understand the charm of this little figure, but one thing’s for sure: LABUBU is part of POPMART, a brand listed on the Hong Kong Stock Exchange.
Recently, when Lisa posted a picture of LABUBU on her social media, POPMART’s stock skyrocketed by 18%!
Recently, when Lisa posted a picture of LABUBU on her social media, POPMART’s stock skyrocketed by 18%!
Today, I’m going to share three secrets that POPMART might not want you to know:
First:
POPMART’s business model revolves around blind boxes. Each series has 12 designs, and there are often hidden editions. The chances of getting a hidden edition are incredibly low—maybe one in a thousand.
POPMART taps into the “gambler’s mentality” by designing these blind boxes and consistently releasing new IPs to keep consumers hooked.
First:
POPMART’s business model revolves around blind boxes. Each series has 12 designs, and there are often hidden editions. The chances of getting a hidden edition are incredibly low—maybe one in a thousand.
POPMART taps into the “gambler’s mentality” by designing these blind boxes and consistently releasing new IPs to keep consumers hooked.
Second:
POPMART’s future ambition is to become like LEGO, or even surpass it. They’re continuously using their IPs to create models. They aim to become the “Disney of China” and have already established a POPMART theme park.
After building a loyal fan base, they keep selling new IPs or encouraging their customers to spend on other parts of their business!
POPMART’s future ambition is to become like LEGO, or even surpass it. They’re continuously using their IPs to create models. They aim to become the “Disney of China” and have already established a POPMART theme park.
After building a loyal fan base, they keep selling new IPs or encouraging their customers to spend on other parts of their business!
Third:
How much does it actually cost to produce a LABUBU?
Looking at their financial reports, POPMART has a gross margin of 64%. This means that 64% of the item’s selling price is pure profit after production costs.
In other words, for a LABUBU blind box sold at RM 50, the production cost of one LABUBU is only RM 18.
Now, you may be wondering where to find this information.
You can find it by downloading the moomoo app and searching for 9992.HK (POPMART).
How much does it actually cost to produce a LABUBU?
Looking at their financial reports, POPMART has a gross margin of 64%. This means that 64% of the item’s selling price is pure profit after production costs.
In other words, for a LABUBU blind box sold at RM 50, the production cost of one LABUBU is only RM 18.
Now, you may be wondering where to find this information.
You can find it by downloading the moomoo app and searching for 9992.HK (POPMART).
Plus, if you use my special promo code when depositing funds (NCSPACE27), you’ll get RM 40 in cash, and there’s also a chance to get a NVDA share!
Finally, I want to ask everyone:
Would you rather be a LABUBU collector, or a shareholder of the company that makes LABUBU?
Feel free to comment below and discuss!
Would you rather be a LABUBU collector, or a shareholder of the company that makes LABUBU?
Feel free to comment below and discuss!
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