High profits selling less. Most important, let's see his financal result.

TWP PaPa OP : William actually increase price for NIO give L60 will attract the lower tier.

Its margin and turn profit we are after, not just super high number with low margin

Dragon Fish : This is exactly what we were talking about yesterday. Nov will have more promotion so we will expect more sales numbers to cover back Oct without promotion sales numbers. Other EV makers like XPeng also gave more promotion. So Nio will try to beat XPeng in the Nov sales order to reclaim the big brother title back from XPeng. Onvo sales will be used to fight the mass market. See who is better then. Nio

74216494 Dragon Fish : ... So Nio will try to beat XPeng in the Nov ... How funny this sounds. However, better would be, you could say ...to beta XIAOMI in Nov .... But that that is far out of reach. There is only one realiable feature of NIO: Always a good reason, why targets are not met. Best would be for NIO, to produce no cars at all, to drastically reduce the losses. Looks like "The Leading ZERO" failed on his business model. He did not even learn from VW, which made a ton of money first producing and selling huge amounts of cheap "Beetles". And then bought Audi or Porsche for the higher end. With money earned, not robbed from the investors. Looks like XIAOMI read the history of German automobile industry. And learned.

nanioohlala 74216494 : yeah i agree with this. almost all the ev car producers start with a lower tier and progress with the client to a higher and more premium ie. grow with them. nio started as premium and downgrades to a lower tier to attract mass market. byd and xiaomi did so well, now producing super cars that are way more exp

TWP PaPa OP nanioohlala : Well, I think it is the other way around, producing High End first, then mid range and low end..
I know that the product is from a High End series so their budget range should be good because they know the mechanic, the chipsets, the quality fabrics etc.. they already build a brand of high-end so cutting corners is not acceptable.

74216494 TWP PaPa OP : High volume production of cheaper model(s) would have given better margins, better recognition of brand, more money in the procket. Look at XIAOMI. And, swap stations would be profitable, already.