How Apple Stock Reacts After Every Major iPhone Reveal

It’s the biggest day of the year for Apple and Tim Cook. Yep, it’s the annual iPhone reveal. But how will Apple stock react?
Based on past performance, Apple investors tend to sell heavily immediately after the announcement. But the following 60 days usually yield returns. Let’s dive into the data.
Apple stock performance one day after iPhone launches
This makes a lot of sense. Apple events are typically front-run by hype and rumors so there’s rarely much surprise when the event finally arrives. A classic ‘buy the rumor, sell the news’ event.
A better gauge of success is the longer-term horizon.
Before, as iPhone sales tumbled, the stock fell 20% in the months following launch. The iPhone 5 event triggered an 18% loss.
In other words, expect a small rise if the event is successful but a big plunge if it’s poorly received.
Apple stock performance one day after iPhone launches
Investors often have a negative knee-jerk reaction to Apple stock after big iPhone events. As you can see below, the stock fell or remained flat in eight of the last 13 events in the 24 hours after the reveal.
iPhone 1: 0%
iPhone 3G: -2%
iPhone 3GS: -1%
iPhone 4: -1%
iPhone 4S: +2%
iPhone 5: +2%
iPhone 5C: -5%
iPhone 6: +3%
iPhone 6S: -2%
iPhone SE: +1%
iPhone 7: -3%
iPhone 8: -1%
iPhone XS: +1%
Tim Cook still reliant on iPhone
As CCN.com reported, Tim Cook has been busy expanding the Apple business to reduce its reliance on iPhone sales. New products and services include Apple Watch, Apple Music, Apple TV+, and the new Apple Card.
The move has supercharged Apple’s ‘services’ revenue.
Apple industry chain revealed