How Caitlin Clark Will Elevate Nike

https://invest-in-myself.com/2024/07/02/how-caitlin-clark-will-elevate-nike/
The biggest question is whether men will buy Clark shoes. I empathically believe yes. Hype and cultural shifts are not gender or even age-exclusive.
Take, for example, Donald Trump, who has said deplorable things against women. His actions against women have been equally disgraceful, yet he has millions of supporters who are women.
Taylor Swift’s fanbase is distributed uniformly across various ages. Almost half the people who attend her concerts are over 45, and her fanbase is almost evenly split 50-50 between males and females.
Humans are generally programmed to follow a herd. The more popular Clark becomes and achieves on the court, the more valuable her brand name becomes, making her a powerful force in selling merchandise to anyone worldwide, not just sneakerheads or young girls.
Even if Clark flops, this isn’t an all-or-nothing type of risk. The business is highly robust. Nike has missed trends and made mistakes in the past, but it always recovers because it excels at marketing athletes better than almost everyone else. If there is lightning in a bottle with Clark, Nike will know how to maximize sales. That’s what they do.