How does Tesla go up 7% after all the news about Elon Musk’s autopilot incident?

Everybody also thinks this is an attack on Tesla and Musk. It is not. I want to know if this is the way that the market works or not.

Why do I care? Because Tesla is relatively a gigantic company. Why did I ask about if the same would happen with Apple? Because Apple is also a relatively gigantic company.
On Friday August 25th, Elon Musk posted a video on X, that now has 44 million views, of him driving a Tesla on autopilot. In the video he has to brake the car himself when it almost runs a red light (at around 19:45). It also received a decent amount of news coverage.
This appears to have not affected the stock’s value at all and as of the closing today (August 29th) the stock is up over 7%
I’d expect such an incident to have negative effects on a company’s value, but this didn’t.
Are these sorts of things usually just not big deals?
If Apple were demonstrating their new iPhone’s amazing app that works perfectly and then it caused the phone to crash, would that negatively affect the value?
Or is it basically all just about the money that the company brings in?