IMAX CEO Richard Gelfond regards the concert film as a signi...
IMAX CEO Richard Gelfond regards the concert film as a significant occurrence in cinema history due to its unique demand and influence on the theatrical release timetable. This could represent a new opportunity for other artists, assuming they can fund their own promotional efforts.
Taylor Swift's Eras Tour Film to Be 'Milestone' Moment in Cinema History: IMAX CEO
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