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iPhone 15 released on September 12th! 4 major factors that will affect Apple's stock price
$Apple (AAPL.US)$ Earlier, Apple announced its financial results for the third quarter of fiscal year 2023. Revenue declined for the third consecutive quarter, putting pressure on stock prices, and successively falling below the 50-day and 100-day mark. The new product market is looking forward to it. Can stock prices take advantage of the momentum to rebound? Here are four major factors to keep in mind.
iPhone 15 is expected to further seize market share
In recent years, consumers have been holding smartphones for a long time, leading to a slump in global smartphone demand. Coupled with factors such as inflation and uncertain economic prospects, global smartphone shipments declined last year. According to data from market research agency IDC, global smartphone shipments fell 11.3% to 1.21 billion units in 2022, the worst since 2013; by brand, Samsung (21.6%) ranked first, followed by Apple (18.8%) and Xiaomi (12.7%).
The market expects major hardware specifications for the iPhone 15 series, such as improved zoom lenses, chip upgrades, etc. Currently, there are a large number of iPhone 12 users. It is estimated that it is time to upgrade. If combined with effective promotions, it will help push Apple to further increase its market share.
iPhone sales declined and revenue recorded a decline for three consecutive quarters
At the beginning of August, Apple announced its results for the third fiscal quarter of fiscal year 2023. Revenue was US$81,797 billion, down 1.4% year on year. Revenue recorded a decline for three consecutive quarters; since sales fell 7.7% year-on-year in 2016, Apple experienced the longest decline in sales volume, mainly due to a decrease in iPhone sales. During the period, R&D expenditure increased 10% to US$7.442 billion, net profit increased 2.2% to US$19.881 billion, and operating profit remained roughly the same, at US$22.998 billion.
In the third fiscal quarter of fiscal year 2023, Apple's product revenue was US$60.584 billion, a year-on-year decrease of 4.4%. In terms of product revenue, revenue from iPhones was 39.669 billion US dollars, down 2% from year to year, accounting for 50% of total revenue; Mac revenue fell 7% to 6.84 billion US dollars; iPad revenue fell 20% to 5.791 billion US dollars; and revenue from wearable devices and household device products increased 2% to 8.284 billion US dollars.
Sales revenue in Greater China increased 8%
In the third fiscal quarter, Apple's service revenue broke records, increasing 8.2% year-on-year to US$21,213 billion, as it received paid subscriptions from more than 1 billion users. During the period, overall gross margin increased by 1.2 percentage points to 44.5%. Among them, product gross margin rose 0.9 percentage points to 35.4%. Although gross service margin narrowed by 1 percentage point to 70.5%, it was still far higher than the product gross margin. This quarter, Apple's operating cash flow was strong operating cash flow of 26 billion US dollars, and a cash dividend of 0.24 US dollars per share was distributed to shareholders.
In the third fiscal quarter of fiscal year 2023, by region, US sales fell 6% year-on-year to US$35.383 billion, accounting for 43.3% of total revenue; Japanese revenue fell 11% to US$4.821 billion; and revenue from other parts of the Asia-Pacific region fell 8% to US$5.63 billion. Sales revenue in Greater China increased 8% year-on-year to US$15.758 billion; European revenue rose 5% to US$20.05 billion. Apple CEO Tim Cook (Tim Cook) said Chinese consumers are shifting from rival smartphones to iPhones.
There is room for a rebound in stock prices to rise to 100 antennae
Apple's results for the third fiscal quarter were unsurprising, which became an excuse for stock price recovery. In fact, since this year, the Group's stock price has been trending brilliantly. On July 19 this year, it once rose to 198.23 US dollars, with a cumulative increase of 53% this year. However, after the results were announced, the rift fell on August 4, and fell to a low of $171.96 on August 18. However, there was a recent rebound, returning to the 100 mark. You can consider absorption at the level of 100 antennas (that is, about $179.5). It is expected to challenge $200 and continue holding without falling below $170.
iPhone 15 is expected to further seize market share
In recent years, consumers have been holding smartphones for a long time, leading to a slump in global smartphone demand. Coupled with factors such as inflation and uncertain economic prospects, global smartphone shipments declined last year. According to data from market research agency IDC, global smartphone shipments fell 11.3% to 1.21 billion units in 2022, the worst since 2013; by brand, Samsung (21.6%) ranked first, followed by Apple (18.8%) and Xiaomi (12.7%).
The market expects major hardware specifications for the iPhone 15 series, such as improved zoom lenses, chip upgrades, etc. Currently, there are a large number of iPhone 12 users. It is estimated that it is time to upgrade. If combined with effective promotions, it will help push Apple to further increase its market share.
iPhone sales declined and revenue recorded a decline for three consecutive quarters
At the beginning of August, Apple announced its results for the third fiscal quarter of fiscal year 2023. Revenue was US$81,797 billion, down 1.4% year on year. Revenue recorded a decline for three consecutive quarters; since sales fell 7.7% year-on-year in 2016, Apple experienced the longest decline in sales volume, mainly due to a decrease in iPhone sales. During the period, R&D expenditure increased 10% to US$7.442 billion, net profit increased 2.2% to US$19.881 billion, and operating profit remained roughly the same, at US$22.998 billion.
In the third fiscal quarter of fiscal year 2023, Apple's product revenue was US$60.584 billion, a year-on-year decrease of 4.4%. In terms of product revenue, revenue from iPhones was 39.669 billion US dollars, down 2% from year to year, accounting for 50% of total revenue; Mac revenue fell 7% to 6.84 billion US dollars; iPad revenue fell 20% to 5.791 billion US dollars; and revenue from wearable devices and household device products increased 2% to 8.284 billion US dollars.
Sales revenue in Greater China increased 8%
In the third fiscal quarter, Apple's service revenue broke records, increasing 8.2% year-on-year to US$21,213 billion, as it received paid subscriptions from more than 1 billion users. During the period, overall gross margin increased by 1.2 percentage points to 44.5%. Among them, product gross margin rose 0.9 percentage points to 35.4%. Although gross service margin narrowed by 1 percentage point to 70.5%, it was still far higher than the product gross margin. This quarter, Apple's operating cash flow was strong operating cash flow of 26 billion US dollars, and a cash dividend of 0.24 US dollars per share was distributed to shareholders.
In the third fiscal quarter of fiscal year 2023, by region, US sales fell 6% year-on-year to US$35.383 billion, accounting for 43.3% of total revenue; Japanese revenue fell 11% to US$4.821 billion; and revenue from other parts of the Asia-Pacific region fell 8% to US$5.63 billion. Sales revenue in Greater China increased 8% year-on-year to US$15.758 billion; European revenue rose 5% to US$20.05 billion. Apple CEO Tim Cook (Tim Cook) said Chinese consumers are shifting from rival smartphones to iPhones.
There is room for a rebound in stock prices to rise to 100 antennae
Apple's results for the third fiscal quarter were unsurprising, which became an excuse for stock price recovery. In fact, since this year, the Group's stock price has been trending brilliantly. On July 19 this year, it once rose to 198.23 US dollars, with a cumulative increase of 53% this year. However, after the results were announced, the rift fell on August 4, and fell to a low of $171.96 on August 18. However, there was a recent rebound, returning to the 100 mark. You can consider absorption at the level of 100 antennas (that is, about $179.5). It is expected to challenge $200 and continue holding without falling below $170.
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