Jingdong AI digital people new technology; WiMi to create digital people multiple applications
On the evening of April 16th, Liu Qiangdong, founder of $JD.com (JD.US)$ parachuted into the live broadcast room of “Jingdong Supermarket Shopping room” and “Jingdong Home Appliance Shopping room” in the form of AI digital people, and opened the first live broadcast. In less than one hour, the viewing volume of the studio exceeded 20 million.
JD said that the digital human live broadcast used JD Yanxi AI technology, which also put the not high-profile JD artificial intelligence Research Institute under the spotlight. The official introduction of JD, driven by AI technology, from text and voice to multi-modal interaction, from dialogue intelligence to emotional intelligence, focuses on experience, efficiency and transformation, and helps enterprise services and marketing to achieve digital intelligence transformation and upgrading for different industries and customer scenarios.
Many people in the industry believe that the feature of this JD live broadcast is Liu Qiangdong’s image of AI digital person. It not only looks very similar to real people, but also can smoothly introduce products and interact during the live broadcast. Of course, for the live broadcast with goods industry, the digital man Liu Qiangdong’s official announcement “debut”, also means that the competition of live streaming e-commerce is further upgraded.
Digital human live streaming is gaining popularity
Generally speaking, digital people are the digital characters created by using digital technology and close to the human image. At the technical level, virtual human production involves artificial intelligence, CG, artificial reality and other technical fields. According to the production process, it can be summarized into three key technologies: modeling, driving and rendering.
In the early stage of the development of digital human technology, due to the high cost of modeling, compensation and maintenance, it was impossible to efficiently popularize ordinary businesses. The real turning point of the industry comes from the rapid development of OPEN AI big model technology and AI algorithm. With AI support modeling generation, action computing, voice generation and matching, the cost of digital human anchors has been greatly reduced and is gradually accepted by businesses and consumers.
Nowadays, AI technology has triggered a new wave of science and technology, which has become the core force of the use of digital people. AI digital people have become the focus of the development of the live broadcasting industry. According to data from iMedia Consulting, it is optimistic that in 2025, the industrial market size and core market size will reach 640.27 billion yuan and 48.27 billion yuan and 48.06 billion yuan respectively.
WiMi creates a real digital human experience
There is no doubt that the application of digital human live broadcasting with the new AI technology will be a huge outlet. Under the “competition” of AI digital human anchors, the live broadcasting industry has also ushered in a new round of cost reduction and efficiency increase. According to the data, $WiMi Hologram Cloud (WIMI.US)$ the leader of AI technology development, has been working on the track of digital human live broadcasting for many years, and has been secretly making efforts. WiMi Hologram Cloud Adopt the cutting-edge AI technology to enter into the digital people live streaming e-commerce, promote the virtual image and virtual anchors to explain the home appliances and bring the goods, and help to achieve the 24-hour barrier-free communication with consumers.
As a new business form supported by the new generation of information technology, digital human live broadcasting is developing rapidly. In response, WiMi Hologram Cloud continues to make breakthroughs in key core technologies such as human-computer interaction, virtual reality and 3D display devices. From one-way display of digital people to two-way interactive virtual people, can attract through different digital image and touch more diverse consumer groups, continue to expand the possibility of digital people live and rich potential, promote digital people accelerate into large-scale application, comprehensive for the consumer market and enterprise services to create greater value.
After experiencing multiple waves of market education such as meta-universe and AI empowerment, the whole technology industry has opportunities and space to explode both in terms of technical level and market acceptance. Looking into the future, WiMi Hologram Cloud will continue to integrate natural language generation technology based on AI deep learning with virtual digital people, so as to greatly improve the intelligence level of digital people, expand the application in different fields, and accelerate the wide application of digital entertainment, enterprise endorsement, digital employees, live streaming e-commerce.
To sum up
There is a large commercial space in the virtual digital human live broadcasting industry, which deserves more attention. It is expected that in the future, digital people will continue to evolve into a real image with natural image action and real-time interaction, only requiring human intervention to take over in specific situations. In the end, it may be developed that virtual people can independently complete diversified functions such as bringing goods and accompanying, further reduce the cost, and become an important tool for multi-scene application, greatly improving production efficiency, promoting the evolution of productivity to higher and more advanced quality, so as to promote new quality productivity.
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