$JMIA
Regarding Q3 financial results.
Certainly, the sales are inadequate even when viewed at the constant rate.
Both GMV and the number of active users seem to have not evolved significantly.
Just one point. The growth seen in suburban areas of Nigeria was a glimpse into the future.
Despite the drastic depreciation of the naira, orders from areas other than the capital regions such as Lagos and Abuja increased by 22% compared to the previous year.
Here can definitely be described as a strong growth.
With currency depreciation and inflation leading to increased poverty, one might think the situation in rural areas is even worse, but...
Through JMIA's previous marketing efforts, it has been revealed that there is not much income disparity between urban and rural areas.
As a result of reaching out persistently based on this information.
The steady expansion of J-force's sales channels is bearing fruit across Africa.
Large capital investments from companies like Amazon and TEMU are primarily focused on urban centers.
In other words, JMIA, strong in the suburbs, has already achieved powerful differentiation.
Nigeria accounts for approximately 30% of JMIA's total sales.
Combining Egypt, it would be almost 50%.
The currency collapse of the naira and pound significantly affected overall sales.
Seeing that about half of the overall has been affected, it is remarkable to see the sales holding up reasonably well.
Long-term great success, stock price soaring is undeniable.
This term involves painful major reforms.
Efficiency is being improved through facility investments such as setting up new factories, and financial strength is powered up through capital increase. There will be no bankruptcy.
The key now is how to eliminate noise.
Do you know that distinguished global capitals like exxon mobil have already made massive investments in Nigeria?
Will the exchange rate end up dying like this?
No. Because you can buy cheaply, they are going all in.
They are also factoring in the eventual rise of the Naira.
It is certain that JMIA will reap the benefits as a pioneer in a few years.
By the way, it has risen more than four times to a high of 15.1 dollars this year.
Even if it recovers to $15 within a year from now, it is still quadrupled. It has surged more than 15 times since its listing high.
I think the stock price is close to its bottom.
Although I have hardly any capital left, this might be the timing to push the limit to the extreme.