Limitless enjoyment: live streaming has great potential to help revitalize the countryside

Recently, Enjoy Infinity launched “I Speak for My Hometown Season 7 - Let's Debut, Hometown!” The event, with multiple platforms such as Xiuse Live, Lehi Live, Hi Show Live, Celebrity Live, and the strategic cooperation platform Buddy Live, worked together. By exploring the cultural heritage and tourism resources of the countryside, the appeal of the countryside was fully displayed through the influence of anchors and the interactive format of the live broadcast, which attracted the attention and participation of a large number of netizens.

At the event, anchors from all over became spokespersons for their hometown, went deep into the fields, visited the country's monuments and folk customs, tasted authentic cuisine, and recorded every bit of the beauty of the countryside with live footage. One frame of video not only made netizens feel the simplicity and beauty of the countryside, stimulated their keen interest in rural tourism and agricultural products, but also touched their love for their hometown. They posted pictures of their hometown one after another to call out for their hometown.

(Netizens post photos of their hometown - Xinyang Chashan)

Since ancient times, Chinese people have had a love affair with land in their blood. From the legend that the woman made people to the roots of falling leaves, everything has to do with soil. The native land is an important undertone in Chinese culture. In the land of China, which has experienced the changes of the times for thousands of years, only the cultural roots contained in the true colors of the native land have remained unchanged and enduring for a long time. However, “countryside” is the foundation of traditional culture. Only by upholding a sincere and deep sense of homesickness can we move steadily and farther ahead in the tide of the times.

(Netizens post photos of their hometown - Enshi Hefeng capers)

The Infinite “I Speak for My Hometown” campaign has been going through a full 7 years. Prior to this, the sixth “The Most Beautiful Hometown Dialect” campaign conveyed historical echoes contained in layers in dialects through strong country sounds; the fifth “Beautiful Country, You Are Well-Being” event showcased the achievements of industrial revitalization and cultural revitalization in the countryside through live broadcasts, making netizens truly feel the great changes in the countryside; “I write love poems for my hometown” and “I sing love songs for my hometown”, etc., used live broadcasts to lead users to enjoy events such as “I write love poems for my hometown” and “I sing love songs for my hometown” The great rivers and mountains of the motherland, experience the local customs of the land of China, and enjoy the cuisines of all over the world... ...

(Video footage from the anchor's hometown - Shuangyang Luxiang)

In the future, Infinity will continue to deepen exploration and practice in the field of rural revitalization, strengthen cooperation and exchanges with all parties, launch more creative and influential live streaming events, further explore the potential and value of the countryside, jointly contribute to building beautiful villages and achieve rural revitalization, and jointly draw a new picture of beautiful villages in the new era.