Scienjoy: Empowering Rural Revitalization with Live Streaming

Recently, Scienjoy launched the "I Speak for My Hometown Season 7 - Let's Debut, Hometown!" event. Its platforms, including Xiu Se Live, Lehai Live, Hai Xiu Live, Red Person Live, and strategic cooperative platform Banyou Live, joined forces to explore the cultural heritage and tourism resources of rural areas. With the help of the influencers and interactive nature of live streaming, the charm of the countryside was fully displayed, attracting the attention and participation of a large number of netizens.

During the event, anchors from all over the country turned into ambassadors for their hometowns, delving into the fields, visiting the historical sites and folk customs of the countryside, and tasting authentic local food. With live streaming, they recorded the moments of beauty in the countryside. These images not only allow netizens to experience the simplicity and beauty of rural life, but also stimulate their strong interest in rural tourism and agricultural products. It also evokes their nostalgia for their hometowns, leading them to share photos of their hometowns and show their support.

(Netizen posted hometown photos-Xinyang Tea Mountain)

Since ancient times, the Chinese people have had a attachment to their homeland. From the legend of Nüwa creating humans to the affection of fallen leaves returning to their roots, all of them are related to the land. The rural soil is an important background color in Chinese culture. Only the cultural roots hidden under the original color of the countryside, which have remained unchanged for thousands of years and been constantly renewed, can withstand the test of time in the ever-changing era. And the "countryside" is the foundation of traditional culture. Only by maintaining a sincere and deep attachment to the countryside, can we make steady progress at the forefront of the times.

(Netizen posted hometown photos-Enshi Hefeng Pomelo)

The Scienjoy 'I Speak for My Hometown' campaign has been going on for 7 years. In the previous sixth 'Most Beautiful Hometown Language' campaign, through the thick local dialect, it conveyed the historical echoes hidden in the dialects. In the fifth 'Beautiful Countryside, Hello Moderately Prosperous' campaign, it showcased the achievements of rural revitalization and cultural revival through live broadcasts, allowing netizens to truly experience the great changes in the countryside. Activities like 'I Write Poems for My Hometown' and 'I Sing Love Songs for My Hometown' used live broadcasts to lead users in appreciating the beautiful rivers and mountains of their motherland, experiencing the local customs and tasting delicious food from all over the country...

(Anchor's hometown video screen-Shuangyang Luxiang)

In the future, Scienjoy will continue to deepen its exploration and practice in the field of rural revitalization, strengthen cooperation and communication with various parties, launch more creative and influential live broadcast activities, further tap the potential and value of the countryside, and contribute to the construction of beautiful countryside and the revitalization of rural areas. Together, we will paint a beautiful new picture of the countryside in the new era.