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LVMH's purchase of Barton Perreira reflects luxury brands' e...
LVMH's purchase of Barton Perreira reflects luxury brands' expansion into lower-cost items like eyewear to appeal to younger consumers. Their strategy of linking brand aesthetics with eyewear is seen as a smart move in the fashion-forward consumer market.
LVMH to Buy Eyewear Brand Favored by the Stars -- WSJ
Disclaimer: The above information does not represent the views of Moomoo Technologies Inc. (MTI) or constitute investment advice related to MTI and its affiliates.
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