Marketing expert shares his view on the ad space ( $Alphabet...
Marketing expert shares his view on the ad space ( $Alphabet-A(GOOGL.US$ , $Meta Platforms(META.US$ , $Pinterest(PINS.US$ …):
- He thinks $Alphabet-A(GOOGL.US$ is still the 800-pound gorilla with Search because of high purchase intent and targeting options. The ROAS is still high there.
- He views ChatGPT as more for research, while $Alphabet-A(GOOGL.US$ Search is still where the intent is.
- In his view, $Meta Platforms(META.US$ is excellent as it is very good at targeting and getting you a good ROI. He thinks they are better suited for less known brands for discovery than $Alphabet-A(GOOGL.US$ .
- Regarding AI chatbots, he thinks the next step will be bridging the gap between research and purchase intents.
![Marketing expert shares his view on the ad space ( $Alphabet-A (GOOGL.US)$ , $Meta Platforms (META.US)$ , $Pinterest (PINS.US)$ …): - He thinks $Alphabet-A (GO...](https://ussnsimg.moomoo.com/sns_client_feed/71465537/20240327/797c6fb948dc43ef8b5246d27aceb8b3.png/big?area=100&is_public=true)
![Marketing expert shares his view on the ad space ( $Alphabet-A (GOOGL.US)$ , $Meta Platforms (META.US)$ , $Pinterest (PINS.US)$ …): - He thinks $Alphabet-A (GO...](https://ussnsimg.moomoo.com/sns_client_feed/71465537/20240327/415e1c8af89246afba710175ec93c8a1.png/big?area=100&is_public=true)
![Marketing expert shares his view on the ad space ( $Alphabet-A (GOOGL.US)$ , $Meta Platforms (META.US)$ , $Pinterest (PINS.US)$ …): - He thinks $Alphabet-A (GO...](https://ussnsimg.moomoo.com/sns_client_feed/71465537/20240327/91b40bc304194a2790786cee207f33d6.png/big?area=100&is_public=true)
![Marketing expert shares his view on the ad space ( $Alphabet-A (GOOGL.US)$ , $Meta Platforms (META.US)$ , $Pinterest (PINS.US)$ …): - He thinks $Alphabet-A (GO...](https://ussnsimg.moomoo.com/sns_client_feed/71465537/20240327/904fe454da6b42df8583073058b30e8e.png/big?area=100&is_public=true)
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