Meituan's Retail Sales in SH Region Grow 55.9% YoY during Double 11 Event

$MEITUAN-W (03690.HK)$ 's retail sales in the Shanghai region burgeoned by 55.9% on a YoY basis over the course of the "Double 11" shopping festival, according to the latest data released by the company.

In order to capaitalize on the "Double 11" shopping festival, numerous shopping malls in Shanghai rolled out promotional events to expand the local retail scenario.