MEITUAN's Takeaway Livestreaming GMV Tops RMB2B in Oct, Report Says

In April, results were gradually yielded after the opening of the first takeaway live broadcast. In July, the gross merchandise volume (GMV) approximated RMB500-600 million, a monthly growth of 20%; in August, the GMV swiftly surged to RMB1-1.2 billion; and in October, the monthly GMV exceeded RMB2 billion.

MEITUAN has not set an annual GMV target for its livestreaming business, and that it is currently focusing on improving its livestreaming infrastructure, expanding merchant participation, and exploring livestreaming forms that are suitable for local merchants, the report quoted people familiar with the matter as saying.