Meta launches VR headset Quest 3S; WiMi develops AR + VR glasses business

It is reported that on September 26, the Meta (META) annual Connect 2024 conference officially kicked off. This Meta CEO Zuckerberg brought the new Quest 3S head display, Llama 3.2 model, Lei Ban smart glasses, holographic AR glasses and other new products.

Zuckerberg started with the expected Quest 3S, cheaper than the current generation, starting at $299, $299.99 for the 128GB version, $399.99 for the 256GB version, and $499.99 for the 512GB version, which will be available on October 15.

Meta says the Quest 3S is positioned as a multi-tasking computing device, and the “S” in the name represents the “beginning.”In addition to the hardware, Quest 3S will have a new Horizon OS operating system, with added spatial audio and enhanced Passthrough capabilities for watching movies, as well as running VR fitness apps and games.

Meta focuses on the improved experience of passthrough function. Perspective mode refers to the camera and sensors of the VR headset to synchronously display the external physical world on the digital experience, making it easier for users to interact with the real world. Some analysts say that the new physical button may make it easier for users to switch more frequently to see the reality around them.

Zuckerberg noted that this is the latest virtual reality headset in the company’s Reality Labs division, representing Meta’s expectations for the product. In addition, the headset will compete with the $3,499 Vision Pro headset that Apple(AAPL) launched in February.

In addition to Quest 3S, Meta also showed off its latest holographic augmented reality (AR) smart glasses at Connect. Oron, which are only used as demo and in-house development kits, are only about 1,000 pairs, not officially on sale.

In fact, Meta has invested more than $65 billion in VR / AR hardware, including the acquisition of Oculus in 2014. Zuckerberg’s claim is that investing heavily in VR / AR is a strategic move. Meta’s previous Quest devices were among the best-selling VR headsets in the market, benefiting from aggressive marketing and lower prices than many competitors.

Some analysts point out that at Meta 2024, Zuckerberg once again demonstrated the entrance form of the virtual reality world under his layout, as well as the integration of real product form and future operational experience. Meta is also investing heavily in artificial intelligence and the “next-generation one Zuckerberg calls a computing platform”, with the developer conference showing the market its future growth prospects.

Have to say, the current AR / VR storm again, the market good news. Learned, holographic AR first WiMi Hologram Cloud (NASDAQ: WIMI), in recent years around AR + VR glasses, 3D, machine vision, Internet of things, holographic, AIGC technology, under the blessing of the user can immersive realize virtual reality interaction, can make the real world and digital world seamless integration, solve the industry demand at the same time, constantly to the public view.

Relying on years of scientific research accumulation, at present, in the WiMi technology layout, in addition to self-research technology, in order to further improve AR + VR performance and wearing experience, we also establish strategic cooperation with global leading enterprises. The purpose of WiMi is to better cooperate with the supply chain, lay a good foundation for the performance and experience of terminal products, complete the production and development capability of the whole chain of AR + VR glasses business of the whole machine, accelerate the filling of the gap of AR + VR industry chain, and give WiMi more leading advantages in the future.

Cheap, portable, comfortable and intelligent have become the consensus of this year’s MR / VR / AR new products, which was confirmed again at today’s Meta Connect conference. Looking into the future, VR and AR are the general computing platforms in the future. Leading manufacturers, product positioning and hardware technology are all at a turning point. VR and AR glasses industry may reach the eve of change. Perhaps soon, the public will see AR / VR technology truly integrated into their daily life, ushering in a new era of infinite possibilities.