Inflation will remain consumers' top concern in 2024, according to RHB Research, especially with the ongoing subsidy rationalisation measures and consumption taxes. Pending more clarity on the impact of subsidy rationalisation, investor sentiment on the consumer sector would remain muted, and RHB Research expects modest 2024 private-consumption growth of 3.3% YoY and a pick-up in inflation to 3.3%. Lacklustre sales volume growth is expected for most of the consumer companies under its coverage, and gross profit margins will have limited headroom to expand.